"JIKUBALI" HIV Awareness Campaign

MMPC produced the impactful anthem 'JIKUBALI' for the Ministry of Health and Social Affairs as part of a national HIV awareness campaign aimed at youth aged 10 to 24. The song was designed to resonate with young audiences, promoting self-acceptance and informed choices through powerful lyrics and engaging production.

Campaign Objectives

  • HIV prevention education
  • Stigma reduction
  • Empowerment of HIV+ youth
  • Nationwide school outreach

Collaborating Organizations

Ministry of Health Global Fund EFM Radio

Featured Artists

Kusah
Ziddy
School Workshop
Recording Session
Recording Session

2022 Census Campaign "SENSABIKA"

MMPC spearheaded the national census awareness campaign through music by creating the anthem 'SENSABIKA' in collaboration with TaSuBa. The song served as a cultural and educational tool, encouraging nationwide participation and civic responsibility.

Campaign Details

  • National census awareness
  • Public participation drive
  • Cross-platform promotion

Talent Involvement

  • BSS Season 12 Top 5
  • Taifa Cup 2021/22 Finalists
  • TaSuBa Artists

"The Sensabika campaign successfully increased census participation rates by 22% compared to previous years, demonstrating the power of musical engagement."

- National Bureau of Statistics